AVIP – Attention, Visibility, Interaction, Protection AVIP is a vision and concept, which has been created by collaborating with some of the best minds in science, health and technology to redefine the future of road bike safety and performance. Products developed to support attention, visibility, interaction and protection – including the finest and most uncompromising cycling clothing, materials, making, accessories and functional details for efficacy, without sacrificing safety. ATTENTION- Is about achieving a simple, but crucial, objective and grabbing others attention to your presence. Attention uses the best possible tools to ensure a cyclist is recognised clearly, and in milli-seconds, by others in traffic through addressing the five senses independently or in combination. VISIBILITY- Optimising visibility in a number of different situations and scenarios, including season, weather, time of day, distance, environment and light conditions. Through scientifically understanding how, colour, material, contrast, patterns, motion and light interact it provides an insight to develop the best possible visibility and recognition on the road. INTERACTION- It is about researching the possibilities and opportunities for communication and technological interaction between a rider, motorists and pedestrians to support proactive safety. Interaction applies new ideas to what can be done with modern technology to allow a rider to worry less about other road users and surroundings and focus solely on riding. Interaction also supports communication with the outside world in post incidents situations where there is a need for rescue or emergency. PROTECTION- The core of POC’s experience, understanding how to develop physical protection focuses on minimising the amount of energy being transmitted to the users brain and body. All engineered with innovative technology and a specific user and activity in mind, ultimately optimising protection without compromising performance. AVIP colours Through extensive research POC identified that visibility is not always simply a question of wearing more fluorescent clothing, but considering and understanding the use of colour and contrast and the environment in which it will be used. This approach led them to the AVIP colour palette, which is a cornerstone of AVIP. All colours in the AVIP colour palette have been evaluated and considered to provide optimal visibility and contrast in a road bike environment. FLUORESCENT ORANGE Fluorescent orange is a strong and intense colour and is one of the most commonly used colours for high visibility clothing. OPTIC WHITE The Optic White colour is innovative and part of the AVIP palette as it is diametrically opposed to many colours and supports enhanced contrast. NAVY BLACK Navy Black is a strong colour, which gives significant contrast within the AVIP colour palette…
